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Global, creativity-driven investment company that maximises value
by putting real meaning into brands and companies that matter to the world.

Graeme Wills
Founder


Graeme Wills, the visionary force behind Ki Community, has made a revolutionary global impact on the brand, advertising, and communications landscape over the past three decades. His innovative approach to the communications industry was shaped by his time spent as a member of the global leadership team with the legendary creative US Agency Chiat Day based in Los Angeles, which is globally renown for many iconic campaigns including Apple ‘1984’ and Nike.

In 1997 he joined forces with Publicis to acquire Mojo, a move that propelled him to the position of Chairman, CEO and largest local shareholder of the Publics Mojo Group. Under his leadership, the agency flourished with a unique Mojo way of working that removed all traditional silos, geographic and cultural barriers. His innovative approach to leadership, strategic development and creative direction lead to many iconic global award-winning campaigns. The longevity and diversity of key senior staff and his relationship with key clients was testament to his leadership qualities. Working on iconic Australian and global companies such as Qantas, Coca Cola, Lion Nathan, Toyota, NAB, Telstra, Nestlé, Tourism Victoria, and Goodman Fielder.

Wills' innovative spirit led him to establishing numerous new companies in Australia and New Zealand, including Optimedia—one of Australia’s largest media companies—and ventures in the digital, data, and PR sectors. His strategic joint ventures with Qantas and Telstra in the realms of call centers and mobile phone usage, respectively, underscore his ability to identify and capitalise on synergistic business opportunities.

His executive role extended to a global scale joining the core leadership group of Publicis Worldwide based in Paris. One of the largest communication companies in the world, where he was instrumental in shaping its strategic and creative direction. Wills' international business acumen is evidenced by his success in winning significant business of major brands like Cadbury, Coca-Cola, Schweppes, and Nike.

Beyond his business achievements, Wills has shared his expertise as an adviser to renowned companies such as Virgin, Samsung, ZIP and Glassons showcasing his versatility and breadth of knowledge in the industry.
After a well-deserved sabbatical in Rome, Wills embarked on a new chapter, continuing to inspire innovation and drive global brand and company success. His legacy is not just in the companies he has built or the campaigns he has developed, but also in his ability to foster growth and navigate the complexities of an ever-changing world.

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Mark Hassell
Founder


Mark Hassell, acclaimed global expert in designing, implementing, and embedding customer strategies and product and service experiences, is the experiential force behind Ki Community. His comprehensive expertise and inspiring and innovative leadership are marked by several prominent roles where he significantly impacted customer service culture and performance, brand experience, product innovations, brand strategies and cost performance.

Hassell's previous engagement with KPMG in Sydney as a Partner in the Customer, Brand & Marketing Advisory Practice provided him with a platform to lead Customer and Operations initiatives for Government Public Service Clients Nationally and Internationally. He also projected his significant expertise in the Transport sector as the National Consulting Lead for Public Transport, focusing on helping clients elevate overall business performance within this essential service sector.

In his role as Chief Customer Officer at Virgin Australia, Hassell was responsible for leading, designing, implementing and delivering the end-to-end Customer Experience, as well as steering the Brand and Marketing direction. His leadership extended to approximately 6,000 colleagues, leading front-line, On Ground and Inflight Service Delivery teams and Catering Operations.

His global experience was honed at British Airways in London, where he was Global Head of Customer Experience and Catering Operations after leading the Inflight Services Division of 16,000 flight attendants through significant organisational and service delivery change, allowing Hassell to demonstrate an exceptional ability to lead large-scale Customer Service functions across international borders.

At Qantas, Hassell applied his General Management skills to lead the Brand, Product, and Service Development Group. He went on to notably lead the 9,000 strong Flight Attendant division through a pivotal transformation program, providing leadership in executing significant Organisational and Cultural change.

Mark Hassell's career is a testament to his strategic vision and ability to implement and embed customer-centric, cultural solutions that resonate on a global scale. His contributions have left a positive and lasting imprint on the airline industry, and he continues to inspire innovation and excellence through his work at Ki Community. 

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Philip Earl
Founder


Philip Earl, distinguished leader, has over the course of his impressive career, delivered outstanding commercial outcomes in large-scale Global organisations, through a matchless combination of strategic agility, dynamic leadership, and commercial acumen.

His experiences have seen him at the helm of major divisions within the Entertainment and Consumer Goods industries, notably Activision Publishing, Procter and Gamble and Nestlé.

As Executive Vice President & General Manager of Global Activision Publishing in Los Angeles and Executive Vice President of the International Division based in London, Earl led the Global and International strategy for one of the world’s leading interactive entertainment companies. He was instrumental in building global brands such as Call of Duty to record growth and commercial highs, delivering these results through the creation and leadership of a world-class, high performing team. 

In the Consumer Goods sector, Earl’s leadership as Managing Director of Nestlé’s Confectionery & Snacks Division in Oceania delivered outstanding growth and profitability for the division, whilst his tenure as General Manager of Sales revolutionised the approach to working with retail partners, transforming customer relationships and commercial outcomes across the entire company.

Before these roles, Earl applied his strategic, leadership and analytical skills as a Director of Consulting at Glendinning Management Consultants, now part of Kantar, a WPP company. He led ground-breaking work transforming business results in organisations such as Tesco and The Coca-Cola Company.

His academic credentials are notable, including a Bachelor of Law (LLM) from Trinity College, Cambridge University.

In founding Ki Community, he aims to continue to serve the business community, capitalising on his extensive experience to lead lasting change and deliver outstanding commercial outcomes.

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Michael Dole
Founder


Michael Dole, whose international career has seen him create and lead compelling creative, strategy, content & entertainment for some of the world’s most influential brands.

His journey in the realm of global advertising took off at Wieden + Kennedy Amsterdam where he played a pivotal role in developing campaigns for an array of clients such as Nike, Coca-Cola, Vodafone, EA Sports, Amazon, and Heineken. His creative acumen helped these brands forge deep connections with their international audiences.

In Singapore, with Batey Red Cell, Dole continued to harness his creative prowess for global giants including Singapore Airlines and Mercedes. His work with JWT Singapore for global Unilever further cemented his global perspective and adaptivity across culture, geography and language.

Dole’s expertise extended into the technology sector at Publicis Sapient in Hong Kong, where he played a pivotal role in shaping global creative strategies for Huawei, navigating the complexities of global markets, through the enhancing the brand's creative and digital footprint.

His creative vision as a Consulting Executive Creative Director for Virgin Australia saw him infusing global perspectives into the airline’s purpose, brand and creative directions. His leadership and creative vision were also evident during his time at Arc Worldwide, with operations in Singapore, Sydney, and Melbourne. Here, Dole worked on global campaigns for brands like Tiger Beer and Heineken, further showcasing his versatility and global reach.

Dole's multifaceted career also spans the film industry with Collider Film, where he assumed the role of Executive Experience & Artistic Director across New York, Sydney, and Melbourne. In addition, he founded independent production company, Daughter Collective, where he showcased his storytelling talents as a writer, film director, and music video director, creating an impressive portfolio of commercials, music videos, feature films, and documentary series.

His creative work has not gone unnoticed, earning him a plethora of awards from the esteemed Cannes Lions to the ARIA Music Awards, signifying his impact on the global creative stage.

Michael Dole's career is a testament to his ability to blend art and commerce, creating impactful content and experiences that connect with audiences worldwide. Through Ki Community, he continues to foster a space for innovative thinking and creative excellence.

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© Ki Community Pty Ltd 
Suite 1, 13 Hickson Road, Dawes Point, Sydney 2000 NSW Australia
hello@kicommunity.com
© Ki Community 2023
Suite 1, 13 Hickson Road, Dawes Point, NSW 2000, Australia